Turning complex platforms into category narratives, growth engines, and revenue outcomes.
Transformative AI marketing and business executive with a track record of scaling cloud and SaaS businesses at public and venture-backed companies, especially where the business is building its next growth motion.
An operator who builds at the intersection of AI, cloud, and enterprise GTM.
Over two decades translating complex technology into clear positioning, category narratives, and global go-to-market that drives adoption and revenue.
I'm a VP/SVP Product Marketing and GM-style operator who has scaled enterprise AI, cloud, and SaaS businesses from $300M to $5B+. Former Microsoft Azure GM (VP-equivalent), with leadership roles at Slack, Atlassian, VMware, and IBM.
I translate GenAI/LLM and cloud platform innovation into clear positioning, category narratives, and global GTM that drives adoption. Over 12+ years across IBM and VMware, I built innovative products and $1B+ businesses before leading growth and category shaping at Slack, Atlassian, and Microsoft Azure.
I deliver results at the intersection of AI, cloud platforms, enterprise GTM, developer/IT audiences, and executive storytelling. Today I'm leading B2B marketing at Udemy Business while exploring the right next full-time VP/SVP leadership role and selective interim operating mandates.
Build for Business Impact
Connect product strategy, positioning, and GTM execution to revenue, adoption, and market share.
Translate Tech to Customer Value
Turn complex cloud and GenAI capabilities into business outcomes, differentiated proof, and sales-ready messaging.
Build the Growth Engine
Set GTM strategy, cadence, and metrics across PMM, demand, lifecycle, and brand. Hire and lead strong demand-gen/ABM leadership to drive pipeline.
Develop Business Leaders
Build and coach AI-curious teams who drive outcomes, not activity.
Two decades of building and scaling enterprise technology.
From software engineering at IBM to GM at Microsoft Azure — a path of category creation, IPOs, and billion-dollar growth.
VP, B2B Marketing
Interim VP Marketing for Udemy Business ($500M+ ARR), leading global B2B marketing across solutions, demand, regional, and brand. Own quarterly pipeline creation, GTM operating model, and org alignment during Coursera integration.
SVP Marketing & Product (Interim)
Selectively partnering with cloud/SaaS CMOs and CEOs on interim operating mandates — defining AI narratives, building AI-powered brand and demand engines, and designing AI-curious marketing teams. Current mandate: Udemy Business ($500M+ ARR). Building best practices and playbook for AI adoption on marketing and GTM teams.
General Manager, Azure
VP-equivalent GM role for Azure AI Applications + developer platforms. Drove multi-billion dollar global growth, managed 60+ people and $20M+ annual budget. Achieved 3x TAM growth, 4x revenue growth, and sustained >50% YoY revenue growth. Launched multiple cloud, AI, and DevOps products that grew to $250M+ each. Represented Azure AI in global keynotes at Microsoft Build, Ignite, and Inspire.
Head of Product Marketing, Enterprise
Recruited pre-IPO to incubate Slack's PLG-to-enterprise motion. Achieved $100M+ enterprise ARR target within 1 year ($200M→$400M company ARR). Built the PLG-to-SLG flywheel and expanded reach to CxO and IT decision-makers.
Head of Product Marketing, Enterprise
Recruited post-IPO to incubate Atlassian's PLG-to-enterprise motion. Achieved $100M+ B2B ARR target within 1 year ($600M→$1B company ARR). Built the product-led to partner-led flywheel and grew enterprise awareness 50% YoY through ABM.
CEO & Founder
Founded and built a vertical B2B marketplace and SaaS platform for mid-sized companies. Finalist at NFX, Alchemist, and StartX accelerators.
Senior Director, Product Marketing
Early member of Tidemark's leadership (A16Z/Greylock-backed). Spearheaded category transformation for AI/ML innovation in the Office of the CFO. Achieved Gartner MQ debut as "Visionary" and drove 311% ARR growth. Launched new products earning Cloud Computing's "Product of the Year."
Senior Manager, Product Marketing
Early member of VMware's marketing and product org during its run from $300M to $5B+. Led market strategy development, product management, and go-to-market across multiple new cloud products over 6 years.
Outbound PM & Software Engineer
Recruited from Stanford by IBM's San Jose site senior executive. Multiple roles as architect, patent owner, engineering team lead, and outbound product manager.
Numbers that define the work.
Quantified outcomes across category creation, revenue growth, and organizational leadership.
Recent thinking on AI, marketing, and leadership.
Perspectives on AI product marketing, the changing enterprise buyer journey, and how teams can practically adopt AI in their day-to-day work.
The Enterprise Buyer Journey Is Changing
How enterprise buyers build trust differently in the AI era — outside the usual channels. The traditional funnel is breaking down as buyers self-educate, and marketing must meet them where trust is actually formed.
Read on LinkedInQuestions That Change the Conversation
The highest-leverage moments in B2B marketing leadership start with the questions that change the conversation — not the answers. How reframing the problem unlocks breakthrough positioning and GTM strategy.
Read on LinkedInAI Adoption Isn't Stuck on Tools
AI adoption in marketing teams isn't a tools problem — it's about mindset, playbooks, and embedding AI into day-to-day positioning, launches, and enablement. The barrier is organizational, not technological.
Read on LinkedInAI Revolutionizing Marketing Strategies
"AI is a great opportunity for marketing to emerge as leaders, to be the people who bring a connected GTM together and bring AI into the fold." On modeling curiosity, removing fear, and why no one is too late to the AI game.
Read on SmartSuiteAI Adoption: Startups vs. At-Scale Teams
AI adoption across startups and larger at-scale marketing teams are fundamentally different. What works for a lean Series-A team doesn't translate to a 60-person org — and vice versa. How to tailor your AI GTM approach to company stage.
Read on LinkedInInterim operating leadership for at-scale companies.
Defined interim operating mandates at $200M+ revenue scale — during leadership transitions, mergers and integrations, or AI growth inflection points.
Through Chokshi Advisory, I take on defined interim operating mandates — not advisory engagements. The work is hands-on: leading marketing organizations through transitions, integrations, and growth inflection points at $200M+ revenue scale.
Current mandate: Udemy Business ($500M+ ARR), leading global B2B marketing during Coursera integration. Areas of focus include GenAI/LLM/agentic AI, AI product marketing (narrative, positioning, category creation), AI/cloud/SaaS go-to-market, GTM operating models and metrics (PLG to enterprise), and monetization strategy.
I'm also actively pursuing the right full-time VP/SVP leadership role at a scale-stage cloud or SaaS company.
Udemy Business ($500M+ ARR): Leading global B2B marketing across solutions, demand, regional, and brand. Own $150M+ quarterly pipeline creation, GTM operating model, and org alignment during Coursera integration.
Pre-IPO Cybersecurity: Unblocked new AI product GTM that had stalled across product, sales, and marketing.
Legacy Cloud Data Company: Accelerated exit through new market positioning and refreshed GTM strategy.
AI Adoption Playbook: Building best practices and playbook for AI adoption on marketing and GTM teams — positioning, launches, enablement, and day-to-day execution.
Let's build the next growth motion.
Open to permanent VP/SVP Product Marketing or GM roles at scale-stage cloud or SaaS companies, and available for defined interim operating mandates at $200M+ revenue scale during leadership transitions, integrations, or AI growth inflection points.